TravelWest Active Travel to School
Travelwest is the one-stop website for travel information in the West of England. They provide all the information needed to help make life easier, healthier and cost effective by encouraging people to grab their bikes, trainers or to catch the bus.
They identified a need to provide information to parents about their children catching the bus to school once they started secondary school. We worked with the marketing team at Travelwest to develop a series of 4 animated videos, based on the distinct characters they had been using as part of an existing bus travel campaign, to appeal to both parents and children. The films, show how easy, regular and cost effective it is to use the bus to travel to school and at the same time give some hints and tips for planning journeys. The marketing team knew that using video was a versatile way to get their message across. The animations are used on their website but also at school events and sustainable travel conferences and community days. We knew that using animated video is a great way to engage a wide audience, stay on brand with the rest of the campaign and create an engaging content marketing tool. If you would like to talk to us about producing an animated video for your company or organisation please give us a call
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