‘Another informative and enjoyable film.’
ukri: 101 jobs that change the world
UKRI wanted to show that research and innovation isn’t just about lab coats and PhDs. It’s powered by a diverse mix of people — from aquarium managers to technicians to chefs — whose roles are just as vital.
THE THINKING
We kicked off with presenter training and creative workshops with the UKRI team — digging into the audience, tone, and goals. Then we brought in a top TV director from factual entertainment and paired them with a brilliant scriptwriter to help shape each story around the real person behind the job.
We knew the presenter was key — so instead of squeezing them into a rigid format, we shaped the format around their strengths. Some episodes leaned into a hands-on, “Apprentice meets Inside the Factory” vibe, where the presenter tried out the job for themselves. Others were softer, more narrative-driven, Morning Brew-style stories — focusing on personal journeys, hidden skills, and unsung impact.
We kept the visuals slick but grounded — a polished take on the UGC aesthetic, shot on location, and always rooted in story. We shot extra social content on set for YouTube Shorts and Instagram Reels, and built in flexibility for animation, VO pickups, or stock to keep everything fast-moving and full of energy.
THE
BRIEF
The goal? Shine a light on these unsung careers and inspire new audiences to see themselves in STEM roles, even if they’ve never followed a traditional academic route.
They needed a video production agency who could shake up the formula of series 1 & 2 and create a new look and feel for this flagship YouTube 3rd series.
They wanted it to feel platform-native, not corporate. To have style, story and stopping power. Add in a presenter-led format, the need for short-form spin-offs for LinkedIn and Instagram, and a target audience raised on creator content — and we knew this needed a sharp, creative approach that could hold attention and win hearts.
THE OUTPUT
We produced five 6–8 minute episodes for YouTube, each supported by 5–6 short-form videos optimised for social. Each film was shot on location with a tight, efficient crew — one producer, a self-shooting director, second camera, and sound.
The series is performing brilliantly — with episodes pulling in between 25K and 100K views, strong watch times, and real engagement from audiences who wouldn’t normally seek out science content.
Best of all? The science community loves it — and now everyone wants to be featured in the next series. Exactly the kind of reaction you want from a flagship campaign.