‘The Head of Product is very impressed so thank you.’
jisc : soc launch film
We have been a prefered video supplier for Jisc for over 15 years. We are very much part of the team and know the brand inside out. We have also produced and directed and filmed a lot of content for them and we hold this archive on Arcd.cloud.
They are a large organisation and the wonderful internal marketing and comms are often finding themselves in the position of being given a very short turnaround to get content out. So when they call with just over 2 weeks to create a launch video for a new product we were right there for them.
THE THINKING
Every project needs to start with a good script so the first thing we do is tighten the outline script from the client.
From there we developed a creative concept that would allow us to use. the clients archive and suppliment that with stock.
We knew film needed to work on social platforms as well as on the clients website so we developed a concept that would allow it to be viewed with and without audio.
This project is a great example of why making sure your content is well archived is benificial. Using a VAM such as Arcd.cloud allowed us not only to repurpose the clients content, it also allowed us to work remotly as a team. With an editor in London and a director and creative lead WFH in Bath we were able to look at the content together and pick the shots that we wanted in the film.
THE BRIEF
The brief? To make a launch video for their new Seecurity Operations Centre offer.
They had an outline of a script, they knew the audience and platforms and the information they wanted to get over to the audience. And a deadline that was 2 weeks away!
THE OUTPUT
We delivered not only the main launch film, but we were able to create a taster for social media as well.
They will be used across multiple platforms from events to social platforms. High fives all round!